We are happy to help with setup, playbooks and reading the incrementality report.
Does Recovery Lens send emails? No. It decides who gets which message and when, and your messaging tool sends it. This keeps your deliverability, templates and consent handling in one place.
Why are some checkouts suppressed? Each checkout shows the rule that suppressed it: bot-like activity, no contact details, no marketing consent, a recent purchase, the frequency cap or the plan limit.
How is incremental revenue calculated? A random share of eligible shoppers (10% by default) gets no messages. Revenue per checkout of messaged shoppers minus that of held-out shoppers, times the messaged checkouts, is the incremental revenue.
Do I need Shopify Plus? No. The app uses the abandoned checkout API, checkout webhooks, a web pixel and a theme app embed, which work on all plans that have abandoned checkouts.